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Stratbase Research and Intelligence

Stratbase Research and Intelligence (SRI) is a full-service Strategic Communication and Political Marketing affiliate of the STRATBASE group. It offers highly specialized communications services that fuse the research, data, and think power of the Stratbase Group.

Founded upon the collective track record of Stratbase, SRI understands that with the right blend of communication strategies, media platforms, and resources, an organization will have the capacity to proactively shape public perception and political discourse to advance strategic goals and interests.

As such, SRI takes pride in its deep connection in the media industry, enjoys a vast social media following, and is backed by the STRATBASE group’s strong networks in the government, academe, diplomatic sector, private sector, and civil society. 

Specifically, SRI ensures commitment to client success through the following principles:

  • Key in a Non-Linear Communication Battlefield: SRI fuses politics, marketing, and the concept of “war” by making it stick and spread;
  • Asymmetrical Messaging: SRI makes sure it has the right message for the right target audience through the right channels of communication;
  • Data Company: SRI, through the Stratbase Group, is known to be one of the strongest influence machines in the history of the Philippines. The future will be won by those who can spread their ideas better, faster, and more durably.

As a full-service Strategic Communication and Political Marketing Agency, SRI is offering the following services:

Campaign Strategy and Communications Planning

SRI will work closely with the leadership of top corporations and business organizations to build and sustain its positive corporate image through the creation of comprehensive and responsive advocacy campaigns. These campaigns have been proven instrumental in addressing concerns in public affairs and in achieving business objectives. 

SRI will ensure the successful conduct of advocacy campaigns by harnessing its vast media network. Members of the media will be invited to attend and cover online and in-person events to ensure wider information dissemination and stronger campaign execution.

SRI also draft a press release or statement based on the company’s advocacy campaign, which will also be disseminated to its media network, with a guaranteed publication in the form of news or feature stories in major broadsheets and/or tabloids. 

SRI has four opinion columns in four major broadsheets such as the Philippine Daily Inquirer, Philippine Star, Business World, and Manila Standard to complement and amplify the company’s advocacy campaigns. 

SRI’s network of Facebook pages has a combined audience of over 400,000 followers, which clients can access to amplify its various advocacies and PR programs. This service will include the design and posting of social media cards and monitoring of total reach. 

SRI recognizes that in many areas in the Philippines, internet connectivity remains a problem. To ensure that the campaign will still reach its target audience, including those in far-flung communities, SRI also offers access to radio news programs and commentaries.